Laura Timmins

Laura Timmins Design Ltd

June 2025 – Present

Taking a selective approach to consultancy across brand, product and customer experience, while completing a Diploma in Professional Interior Design and broadening my multidisciplinary creative practice.

• Delivered strategic design thinking across brand, UX and customer experience projects.
• Completed interior design study, strengthening spatial, visual and human-centred design practice.
• Built a more multidisciplinary creative portfolio across digital products, interiors and content.

Zappit

November 2024 – June 2025

Led product, brand and customer experience transformation for a SaaS promotions platform helping major FMCG and retail brands deliver white-label digital coupon, cashback and reward journeys to consumers.

• Defined a scalable foundation for growth through market analysis, positioning, customer experience principles and business alignment.
• Led the redesign of the website, dashboard and key user journeys, improving clarity and consistency across customer touchpoints.
• Established and embedded a new brand system to support the wider product and business transformation, despite limited tooling and budget.

Zempler Bank, formerly Cashplus

November 2023 – July 2024

Led the transition from Cashplus to Zempler Bank across product and marketing, helping shape a major business transformation while improving consistency across digital experiences.

• Developed the Zempler design system, enabling faster and more consistent delivery across product and digital channels.
• Worked closely with product, marketing and external agencies to embed the new brand across customer touchpoints.
• Improved design workflows, team collaboration and operational efficiency during a high-pressure transition.

River Island

March 2022 – May 2023

Re-established product design and research as strategic functions across River Island, strengthening team capability and improving digital customer experiences across a complex retail ecosystem.

• Built and led a design and research team, improving collaboration, confidence and quality of output.
• Created a cross-functional design system to improve consistency across brand, product and customer experience.
• Partnered with teams across the business to balance commercial priorities with user needs.

Cera Care

September 2021 – March 2022

Led UX and research across products supporting carers, service users and internal teams, helping embed design thinking into a fast-moving healthtech environment.

• Managed design and research priorities across multiple workstreams.
• Worked with senior stakeholders to shape product strategy and improve service delivery.
• Introduced tools and practices to support stronger research and design collaboration.

MoneySuperMarket

November 2018 – September 2021

Led UX and research across credit cards and loans, managing designers and researchers while improving customer journeys across high-value financial comparison products.

• Led discovery, research and design across complex financial journeys.
• Managed and mentored UX and UI designers across multiple channels.
• Created prototypes, service maps and journey improvements to support better customer outcomes.