Hey, I’m Laura.
With over a decade of experience in leading Design and Research, I blend hands-on expertise with strategic thinking. I focus on developing user- centric experiences that resonate and solve complex business challenges.
My leadership style fosters team collaboration and innovation, while also nurturing the growth of emerging talent in the design community.
Who I’ve designed for
What excites me
With a long history of practical UX experience before I started on my leadership journey, I’m passionate about providing businesses and teams with new focus and strategy to become design-led in order to meet customer needs.
I specialise in breathing new life into design teams and take pride in transforming small or non-existent, under-appreciated teams into well-respected contributors within their organisations. Even the smallest design team can make a significant impact, and it's my goal to ensure their skills and potential are fully utilised.
I enhance their influence within the business by highlighting their work, fostering collaboration with other teams, and promoting a culture of respect and appreciation for the value they contribute.
What’s important to me
Team culture. Hiring and developing the right people is crucial for team success. I don't micromanage and am always ready to dive in and assist when needed.
The right resources and tools. A team can only reach their potential when they have the right tools at their disposal.
Advocating for the user in all decisions, and channelling the voice of the customer where they are rarely heard.
Accessibility and inclusivity. I'm committed to ensuring our products are accessible to as many people as possible.
Continuous learning. I constantly strive to learn and become better at what I do, and I enjoy being faced with complex problems to solve.
Collaboration. I pride myself on the relationships I build with teams around the business - whether that be Tech, Creative or Customer Services.
“Laura is a fantastic, talented, and hugely likeable design leader. She brings exceptional design and research chops and an open empathy-first team leadership approach. In a very short period of time, she galvanised a very new crew of designers and researchers of various experiences and abilities into a fantastic team and championed a user-centred approach across the business, opening doors to bigger and better work. I’ve massively valued her cool, calm, insightful guidance when struggling with a tricky problem. If you have the chance to hire her, take it. You will not regret the decision.”